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Product Strategy Update 2025
Dr. Lucy Gildea
Activity Status Code Update
The T7 activity status will be eliminated effective March 1, 2025, to better align with the terms and conditions of the Independent Beauty Consultant Agreement. The last activity status effective March 1, 2025, is T6. If no order is placed 12 months after submitting an IBC Agreement, or after 12 months of no order activity, a new Agreement will need to be submitted in the 13th month.
Later this month, the Independent Beauty Consultants in T6 status will receive a targeted email with further information prior to month-end. If they do not place an activating order this month while in T6, then they will move to XA status in March and need to resubmit a new IBC Agreement.
See below for the updated Activity Status Codes:
Later this month, the Independent Beauty Consultants in T6 status will receive a targeted email with further information prior to month-end. If they do not place an activating order this month while in T6, then they will move to XA status in March and need to resubmit a new IBC Agreement.
See below for the updated Activity Status Codes:
Mary Kay® Skin Care Selling Challenge
January 1 - February 28, 2025
Welcome to an exciting new year! Ryan Rogers is revving it up by challenging you, the Mary Kay independent sales force, to sell 100,000 Mary Kay® Skin Care Line regimens from Jan. 1 through Feb. 28! With this challenge, you have an amazing opportunity to reach new skin care customers! This is your chance to Grow UP your sales and set yourself UP for success by attracting new customers who could become valuable new team members too!
If your wholesale Section 1 orders placed during the challenge time frame (Jan. 1 through Feb. 28) contain any combination of three Mary Kay® Hydrating Regimens or Mary Kay® Mattifying Regimens, you will receive six FREE Mary Kay® Mattifying Samples, while supplies last. The samples will be automatically added to your order during the checkout process.*
*This free offer is available to Beauty Consultants only and is not available for Customer Delivery Service or orders placed through marykay.com, Guest Checkout or EZ Ship.
Find all the details and challenge rewards on mk.marykayintouch.com
If your wholesale Section 1 orders placed during the challenge time frame (Jan. 1 through Feb. 28) contain any combination of three Mary Kay® Hydrating Regimens or Mary Kay® Mattifying Regimens, you will receive six FREE Mary Kay® Mattifying Samples, while supplies last. The samples will be automatically added to your order during the checkout process.*
*This free offer is available to Beauty Consultants only and is not available for Customer Delivery Service or orders placed through marykay.com, Guest Checkout or EZ Ship.
Find all the details and challenge rewards on mk.marykayintouch.com
#MKJustAddOne Challenge
Looking to potentially Grow UP your sales and Start UP the new year strong? The #MKJustAddOne Challenge is an exciting opportunity to incentivize your customers who are looking to UP their skin care regimens in the new year by adding just one more product to their routines.
Watch the video below to learn more and utilize the #MKJustAddOneMore Social Media Playbook to find pre-written captions, a recommended content plan and images you can use on social media. Find additional social media images in the Image Library on mk.marykayintouch!
Watch the video below to learn more and utilize the #MKJustAddOneMore Social Media Playbook to find pre-written captions, a recommended content plan and images you can use on social media. Find additional social media images in the Image Library on mk.marykayintouch!
New Year, Step Up to New Goals!

NEW! Step UP to Sales Director Promotion
Independent Sales Director Debuts January - July 2025
Debut as an Independent Sales Director from January through July 2025 with one of the following qualifications:
1. Debut January through April 2025 and achieve Start Strong from the New Independent Sales Director Program. Note: To achieve Start Strong, a new Independent Sales Director must develop six or more Great Start®-qualified† unit members and have $15,000 in cumulative unit sales volume in the first three months, including her debut month.
OR
2. Debut May through July 2025 with increased Independent Sales Director-in-Qualification unit wholesale Section 1 sales volume of $16,500. Note: DIQs in their fourth month must achieve $22,000 unit wholesale Section 1 sales volume.
Must be an Independent Sales Director at the end of the promotion.
REWARD:
Independent Sales Director Debuts January - July 2025
Debut as an Independent Sales Director from January through July 2025 with one of the following qualifications:
1. Debut January through April 2025 and achieve Start Strong from the New Independent Sales Director Program. Note: To achieve Start Strong, a new Independent Sales Director must develop six or more Great Start®-qualified† unit members and have $15,000 in cumulative unit sales volume in the first three months, including her debut month.
OR
2. Debut May through July 2025 with increased Independent Sales Director-in-Qualification unit wholesale Section 1 sales volume of $16,500. Note: DIQs in their fourth month must achieve $22,000 unit wholesale Section 1 sales volume.
Must be an Independent Sales Director at the end of the promotion.
REWARD:
- When you debut either of the two ways above, you’ll receive an invitation to the New Sales Director Retreat in Fall 2025! This is not just any retreat; it is a full-on, one-time-only experience! Not only will you have your hotel paid for, but you’ll also receive a $500 cash reward to put toward airfare, gas or any expense that gets you there and home! Best of all, the event will include a special appearance from Ryan Rogers!
- If a new Independent Sales Director cannot attend the retreat, she will still receive the $500 cash reward.

Independent Sales Directors and National Sales Directors:
When you debut a first-line offspring Sales Director who achieves the Step UP to Sales Director Promotion, you can earn a Gucci necklace and bracelet set with a heart pendant, limit one.
Your new debut must be a Sales Director at the end of the promotion.
When you debut a first-line offspring Sales Director who achieves the Step UP to Sales Director Promotion, you can earn a Gucci necklace and bracelet set with a heart pendant, limit one.
Your new debut must be a Sales Director at the end of the promotion.
Career Conference 2025
Mark your calendars because online registration opens Feb. 7 at 8:30 a.m. CT for all independent sales force members!
Final Month! Career Conference 2025 Recognition
Deadline: Feb. 28 at 11:59 p.m. CT
Final Month! Career Conference 2025 Recognition
Deadline: Feb. 28 at 11:59 p.m. CT
- Career Conference 2025 Pearls of Sharing Challenge
- Career Conference 2025 Step UP to DIQ Challenge
Career Conference 2025 Step UP to DIQ Chlg
Jan. 1 - Feb. 28, 2025

If you are ready to Step UP and become an Independent Director-In-Qualification, there's never been a better time to make the move! DIQs who attend the Career Conference 2025 location with the highest number of registered DIQs as of Feb. 28, 2025, will receive a Mary Kay-branded Swig Cup during the Step UP to DIQ parade, along with a kepsake note, both signed by Ryan Rogers.
DIQs who register on-site at the winning location will also be eligible to receive the reward while supplies last.
Visit www.mk.marykayintouch.com for inforamtion on how to enter the DIQ Program and get ready to Step UP - and Live UP - to your potential!
DIQs who register on-site at the winning location will also be eligible to receive the reward while supplies last.
Visit www.mk.marykayintouch.com for inforamtion on how to enter the DIQ Program and get ready to Step UP - and Live UP - to your potential!
Seminar 2025 Update!
New! Color Selling Savvy Series Videos
Launched the week of October 21 in the Mary Kay Facebook Group. Watch this new series launch video for an introduction to the latest selling tips to help support your color sales!
Power Your Sales Monthly Selling Challenge!
July 1, 2024 - June 30, 2025
Power Your Sales Yearlong Consistency Challenge!
New Star Consultant Quarter!
Click on the Company Contests page and visit www.marykayintouch.com for more information and full details!
Glow All Out! - Spring 2025
Log into InTouch for All the Details, Videos and More!
Additional files can be found on the Digital Image Library on Intouch!
Additional files can be found on the Digital Image Library on Intouch!
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