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ESPANOL

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DIQ FAQs

Applause

Important Dates

Summer 2025 Social Media Playbook

Seminar Affiliation Realignment

Effective July 1, 2025

Watch this special announcement from Allyson Sellers, Vice President of Sales for the North American Region, and Kelly Collins, Senior National Director of Sales Force Development, DIQ and NSD Services.

NSD Area Seminar Realignment Flier
Seminar Realignment FAQs

https://vid.us/1lze51

Power Up & Grow Challenges

Grow Your Sales With the Power UP & Grow Selling Challenge!
July 1 - December 31, 2025

Grow your sales and earn exclusive rewards when you take part in the Power UP & Grow Selling Challenge! Pursue consistency in your sales and expand your business.

Lead With the Power UP & Grow Sales Director Debut Challenge!
Aug. 1, 2025 – Jan. 1, 2026 Debuts
Power through your path to leadership by getting involved in the Power UP & Grow Sales Director Debut Challenge! Complete the Sales Director-in-Qualification Program and debut as an Independent Sales Director within the challenge time frame. Get ready to lead your unit to the next stage!

Power UP & Grow FAQs

Mary Kay® Makeover Contest

July 15 – Aug. 31, 2025

Mary Kay® Makeover Contest Frequently Asked Questions
Mary Kay® Makeover Contest Official Rules

https://vid.us/olus55

Answer the call of beauty by helping your customers re-create one of six new Mary Kay® makeup artist looks. You can achieve this virtually or in person – whatever is best for your business. Take advantage of all the marketing resources available to you, and make this contest one that boosts her confidence and yours. Not only can you win epic prizes, but you’ll also establish yourself as her beauty go-to for future color consultations.

Pro Tip: Your customers can download the Mary Kay® Mirror Me App to virtually try on all six looks prior to deciding which one to re-create!

HOW TO ENTER:
Your customers can enter the contest in three easy steps!

Choose a look – They must select one from the collection of six Mary Kay® makeup artist looks.
Re-create it – They must connect with you (their Independent Beauty Consultant) to re-create the look with pro-level expertise and Mary Kay® products.
Share it with us – They must upload a photo of their new look upload a photo of their new look to the contest site, and include a caption with the name of the makeup artist look that inspired it and why it makes them feel confident!

Pro Tip: Once they enter with you as their Beauty Consultant, you can win as well!

HOW TO WIN:

A panel of Mary Kay judges will choose the Top 20 finalists based on originality and creativity, adherence to the contest theme, and the makeover look and caption.
Next, the Top 20 finalists will be narrowed down to 10 based on public voting.
Finally, the Top 10 finalists will be narrowed down to the Final 5 winners by Mary Kay judges.
Winners will be announced in mid-September.
An Independent Beauty Consultant must be active* at the end of August 2025 for her and her customers to be eligible to win.

WHAT TO WIN:
Five lucky winners (and their Independent Beauty Consultants) will each receive:

A $5,000 Visa gift card.
An assortment of Mary Kay® products valued at $500.

Pro Tip: The more contest entries you have, the greater your chances of winning! So book your color appointments now!

Get all the details here!

We're #1 AGAIN!

Euromonitor International Flier

New Year, Step Up to New Goals!

Step UP to Sales Director FAQs

https://vid.us/p33rnx

NEW! Step UP to Sales Director Promotion
Independent Sales Director Debuts January - July 2025
Debut as an Independent Sales Director from January through July 2025 with one of the following qualifications:

1. Debut January through April 2025 and achieve Start Strong from the New Independent Sales Director Program. Note: To achieve Start Strong, a new Independent Sales Director must develop six or more Great Start®-qualified† unit members and have $15,000 in cumulative unit sales volume in the first three months, including her debut month.

OR

2. Debut May through July 2025 with increased Independent Sales Director-in-Qualification unit wholesale Section 1 sales volume of $16,500. Note: DIQs in their fourth month must achieve $22,000 unit wholesale Section 1 sales volume.
Must be an Independent Sales Director at the end of the promotion.

REWARD:

When you debut either of the two ways above, you’ll receive an invitation to the New Sales Director Retreat in Fall 2025! This is not just any retreat; it is a full-on, one-time-only experience! Not only will you have your hotel paid for, but you’ll also receive a $500 cash reward to put toward airfare, gas or any expense that gets you there and home! Best of all, the event will include a special appearance from Ryan Rogers!
If a new Independent Sales Director cannot attend the retreat, she will still receive the $500 cash reward.

Independent Sales Directors and National Sales Directors:

When you debut a first-line offspring Sales Director who achieves the Step UP to Sales Director Promotion, you can earn a Gucci necklace and bracelet set with a heart pendant, limit one.
Your new debut must be a Sales Director at the end of the promotion.

Seminar 2025 New! Promo Video

https://vid.us/kybs2q

Seminar 2025 Flier

New Star Consultant Quarter!

Click on the Company Contests page and visit www.mk.marykayintouch.com for more information and full details!

Chromafusion Color Phaseouts

https://vid.us/fps0va

Before you read any further, watch this video!
Chief Brand and Scientific Officer Dr. Lucy Gildea shares important product portfolio updates coming this fall. It's important that you view the video first so that you can better understand the specific details shared below. The video also features Vice President of Marketing and Sales Support Candie Rodriguez and Director of U.S. Marketing Cristin Bensen giving an update on Seminar 2025 in Charlotte.

Chromafusion® Color Phaseouts
These color products will phase out Sept. 15, 2025, and any available quantities will move to while supplies last.