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Power Your Sales Challenge FAQs

DIQ and Pink Up & Show Up FAQs

Applause

Important Dates

Summer 2025 Social Media Playbook

June Skin Care Product Promotion

55% Off* SRP June 1–30, While Supplies Last

His & Hers Challenge

May 15 - June 30, 2025

Those who do skin care together win together! Help us celebrate the special men in your life - and their skin - with a fun social media challenge, complete with Mary Kay® product prizes! The new MKMen® Regimen is launching just in time for Father's Day, and we want to spread the love, face by handsome face, with the His & Hers Skin Care Challenge.

Team up with a guy in your life - whether it's your spouse, son, brother, boyfriend or bestie - and share how you both care for your skin using Mary Kay® products. Then, light up social media feeds with your skin-care-supportive story, and watch the love roll in.

BE IN IT TO WIN IT:

Team up with a guy in your life, and record him using the new MKMen® Regimen.
Next, record yourself using your preferred Mary Kay® skin care regimen.
Then combine the two videos into one epic post to share on your fave social media platform.
Make sure to include the hashtag #MKMen in your post caption, and tag a Mary Kay U.S. account:

Use@marykayus on TikTok or Instagram.
Use@marykay on Facebook.

5. Finally, post by Monday, June 30, 2025, to officially enter.

KEEP YOUR EYES ON THE PRIZES:
By entering the challenge with your His & Hers post, you can win these Mary Kay® beauty must-haves!

One MKMen® Regimen
One Mary Kay® cologne of your choice
One Mary Kay Confidently You™ Eau de Parfum

MAY THE BEST DUO WIN!
Three lucky winners will be announced the week of Monday, July 7. They'll receive immediate bragging rights, plus these fabulous prizes later in July!

Tip: Need inspiration? Check out the example videos below! You can even use the Instagram Reels layout to have both videos play side by side in one combined video.

https://vid.us/8bl2en

https://vid.us/i6mspb

Grow & Celebrate!

April 1 - June 30, 2025

Grow & Celebrate FAQs

It’s time for you to take the next step for your business. Grow your business and nurture your path to leadership by getting involved in the Grow & Celebrate Team Leader+ Challenge! Think beyond the reward to sustainable growth through boosted sales and strong teamwork. This three-part challenge can enhance leadership skills and strengthen the bond with our amazing Independent Beauty Consultants. Let’s embark on this exciting journey together!

The First Challenge:

Goal: Become a Team Leader, Elite Team Leader or in the Sales Director-in-Qualification Program with 5 or more active* personal team members by June month end.
Eligibility: In order to participate in this first challenge, Independent Beauty Consultants, Senior Beauty Consultants and Star Team Builders must have 4 or fewer active* personal team members as of March 31, 2025.

Learn more about the career path!
The Reward:

Achieve the challenge and attend Seminar 2025 to receive a special lanyard at Bling Badge pickup!

Learn more about Seminar 2025!

But Wait, There’s More:
Stay tuned for more details about the second and third challenges coming later this year!

New! Customer Product Reviews

You can now tap into your sales potential with a new feature on marykay.com and your Mary Kay® Personal WebSite that allows customers to share their product feedback and before-and-after selfies!
Here are a few reasons why product reviews can be so powerful for your Mary Kay business:

98% of customers look at reviews when making purchasing decisions.
They build trust, credibility, confidence and loyalty with the product and with the brand.
They can lead to higher sales and attract new customers.
Search engines prioritize websites that offer reviews, which can lead to making marykay.com more visible.

You can start turning stars into sales by asking your customers to rate and review their favorite Mary Kay® products either on marykay .com or on your Mary Kay® Personal Web Site. Please note that if you choose to review products you love, it is required by law to disclose that you are a Mary Kay Independent Beauty Consultant.
Product reviews are a sales tool to help customers make an informed purchase decision. To ensure that this feature creates a positive customer experience, if you or your unit members have product feedback you'd like to share, please remember to do so through Mary Kay InTouch® > Contact Us or open a case with the Customer Success Team.

NEW! Cadillac OPTIQ EV

First qualifiers – September 2025
Watch this video, and check out the resources below to get ready for this exciting new car!

New Year, Step Up to New Goals!

Step UP to Sales Director FAQs

https://vid.us/p33rnx

NEW! Step UP to Sales Director Promotion
Independent Sales Director Debuts January - July 2025
Debut as an Independent Sales Director from January through July 2025 with one of the following qualifications:

1. Debut January through April 2025 and achieve Start Strong from the New Independent Sales Director Program. Note: To achieve Start Strong, a new Independent Sales Director must develop six or more Great Start®-qualified† unit members and have $15,000 in cumulative unit sales volume in the first three months, including her debut month.

OR

2. Debut May through July 2025 with increased Independent Sales Director-in-Qualification unit wholesale Section 1 sales volume of $16,500. Note: DIQs in their fourth month must achieve $22,000 unit wholesale Section 1 sales volume.
Must be an Independent Sales Director at the end of the promotion.

REWARD:

When you debut either of the two ways above, you’ll receive an invitation to the New Sales Director Retreat in Fall 2025! This is not just any retreat; it is a full-on, one-time-only experience! Not only will you have your hotel paid for, but you’ll also receive a $500 cash reward to put toward airfare, gas or any expense that gets you there and home! Best of all, the event will include a special appearance from Ryan Rogers!
If a new Independent Sales Director cannot attend the retreat, she will still receive the $500 cash reward.

Independent Sales Directors and National Sales Directors:

When you debut a first-line offspring Sales Director who achieves the Step UP to Sales Director Promotion, you can earn a Gucci necklace and bracelet set with a heart pendant, limit one.
Your new debut must be a Sales Director at the end of the promotion.