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DIQ FAQs

Applause Magazine

Important Dates

Winter 2025 Social Media Playbook

New eCommerce Experience

December 17th is the eCommerce Launch Date!

Your online business is about to get upgraded! The Mary Kay website, My Shop/Shop Manager (formerly known as your Personal Web Site and PWS Manager) and myCustomers℠ are getting a makeover.

The new eCommerce platform is a seamless online shopping experience where your customers can view products and buy from you with easy online payments. This updated platform is mobile-friendly and includes improved navigation and product experience pages.

See the all the information and what's happening on Intouch/Connect Hub. But keep in mind that more details will be coming! Be sure to continue to check the Connect Hub page throughout the end of the year as new features are announced.

What You Need to Know (3rd Edition)

My Shop

Meet your new digital shopping space. Your Personal Web Site and Personal Web Site Manager are now My Shop – or just Shop – and Shop Manager.
Visit Intouch for Full Details and More!

My Shop FAQs

Setting Up Your My Shop
https://vid.us/g3fm09

Setting Up Your Contact Card
https://vid.us/55lv85

New Tiered Discount

Starting and maintaining your Mary Kay business is easier than ever with a new tiered discount structure that incentivizes growth at your pace.

What’s Coming?
New Tiered Discount Structure

What’s Happening?

New and existing Independent Beauty Consultants who are not yet active will earn a 30% profit potential on My Shop orders that are less than $450 retail OR on Online Ordering inventory orders ranging from $100 to $449.99 retail they will receive a 30% discount.
Once an Independent Beauty Consultant reaches $450 in retail sales within one month, she will be considered active status. She will remain active for two months following any month with a qualifying active order(s) and will continue to receive the 50% discount on online inventory orders and/or 50% potential profit from her Shop orders.

How it helps you:

With the introduction of the tiered discount, new Independent Beauty Consultants working toward active status now have built-in flexibility and support from day one,making it easier to stay connected and start their business at their own pace. And the more their business grows, the more profit potential they can earn!
The Great Start® Program is also here to stay, continuing to offer the richest rewards for new Independent Beauty Consultants. Meaning that you can continue the same impactful conversations about the program, just as you do today.

Tiered Discount Flyer
Tiered Discount FAQs

Power Up & Grow Challenges

Grow Your Sales With the Power UP & Grow Selling Challenge!
July 1 - December 31, 2025

Grow your sales and earn exclusive rewards when you take part in the Power UP & Grow Selling Challenge! Pursue consistency in your sales and expand your business.

Lead With the Power UP & Grow Sales Director Debut Challenge!
Aug. 1, 2025 – Jan. 1, 2026 Debuts
Power through your path to leadership by getting involved in the Power UP & Grow Sales Director Debut Challenge! Complete the Sales Director-in-Qualification Program and debut as an Independent Sales Director within the challenge time frame. Get ready to lead your unit to the next stage!